Opportunities to Profit with In-Plants – MyPrintResource.com. REBLOGGED from listed site.
Opportunities To Profit With In-Plants
BY JEFFREY STEELE (/CONTACT/10107135/JEFFREY-STEELE)
CREATED: OCTOBER 7, 2012
Not all is doom and gloom in the world of in-plants.
These are not the best of times for in-plant operations. Many have been shuttered, and those that remain are being scrutinized ever more closely by the
companies and organizations for which they provide printing services. But not all is doom and gloom in the world of in-plants, says Elisha Kasinskas, Marketing
Director for Rochester Software Associates (Booth 237) in Rochester, NY.
“Despite what we hear, every in-plant is not closing,” says Kasinskas, whose company markets workflow software. “But to really thrive, they need to be strategic
components of the organization. That involves being a part of the fabric of the organization, serving on committees, participating in the organization or company
community, and actively seeking business for that organization.”
Phil Larson, President of the consultancy Shepherd OK in Oklahoma City, calls this “an incredibly exciting time” for in-plants that are amenable to evolving.
“You almost have to learn a new business,” he says. “You have to be able to relate to the executives and to the marketers. You have to adapt.”
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