The question is continually asked for printers, “What is the cheapest way I can print?” Another form of that question is, “What is the cost?”
Cost is relative. Sure, you need the best price. But you also need the most sustainable price. You also need the best price over time. A quick cheap solution may produce enormous waste in cost and environment over time. Printing 50,000 that are stored on the shelf and only half is used is really the price divided by 25,000. So a $50,000 job for a run on which only 25,000 will ever be used cost $2.00 a piece and damages the environment unnecessarily. Maybe you need to run 5,000 at a time at a cost of $1.10 a piece. If you succeed and need more, you can go up to the 50,000 and beyond based on profitability not cost of piece thinking. Chances are running digital fits. If you go to 30,000, you still have only spent $31,000 dollars and have not waste and no unnecessary environmental impact. You save money. The environment is handled responsibly. What a deal. Read the blog. Be responsible.
I’m not saying go out and buy the equipment being promoted here. But follow the logic. Stretch your mind as a buyer and person who uses print when you are talking to those that serve you. Read this blog.
The Digital Nirvana » Blog Archive » Responsibility, Sustainability and Print.
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