Someone told me the bottom line counts.
Someone told me that a respectable blog begins to mature and gain acceptance at 50 posts and 100 posts.
Someone told me that you should blog at least once a week to stay in the minds of those that read blogs.
Someone told me that you need to get a life and not blog so much or sit around reading FB and LI and Twitter and Pinterest and Tumblr and, and, so much.
Well, bottom line results count more than what someone told me.
Every company is pressed to improve the bottom line, not improve blog hits and social media viral statistics. If those items can be directly related to your revenue to expense ratios, then you need to dog them daily. If those items just make the marketers feel better about themselves and all the attention they are getting, you need some “come to Jesus” meetings and explain you are in business to make a profit not be pretty and cute and liked.
Has my socialization spend in marketing improved revenue?
How much did it cost me per improved dollar in sales for my socialization?
Has “promoting the brand” with no discernible impact on bottom line been replaced with socialization tactics?
Have I distanced my customer base through using socialization versus good old fashioned phone calls, personal notes, and visits from the sales team?