Starting Fresh – Get an innovative pop to your great insurance marketing idea.

Every marketing initiative starts with a fresh idea.   Somewhere either a brainstorm erupted in a private time or meeting or a customer voiced a need and you awakened.

What do you do with that fresh idea?

Do you run rampaging through your team and ask them to “get on it!”?

Do you get tied up in a single sale and miss big movement?

Do you thoughtfully consider your options and begin analysis never to come to a conclusion?

Do you gather a group of agents and brainstorm?

Do you pay an exorbitant fee to an advertising agency to develop it for you?

Do you throw the idea out on the internet to one of a thousand groups on linkedin or g+ or a blog?

How can you get this thought blurb from being  just an idea to something that will potentially produce income and generate qualified leads for you as a marketer of your services?

Okay here is a new and quick tool to help.  It doesn’t do it all, but pretty close.

Blog | Big Dog Innovations | Your Marketing Department’s Secret Weapon http://bgdg.co/SuccessfulMarketingCampaigns

Hopeful Statistics Analysis Is Not A Plan For Profitable Sales In Insurance.

http://bigdoginnovations.com/insurance-marketing-blog

While spanning through infographics on customer engagement, social media, best times of day to send emails and get them , content strategies, and why facebook from key executives is a good idea, I laughed.

All of this is meaningless without a marketing 3.0 blueprint.

These are averages across multiple industries and contrived mostly from interviews and some real experiences.

What counts is results for you in your space and with your customers.

The ingenuity of your team of insurance professionals in sales and marketing mixed with customer preferences means the most.

Getting a system in place that allows you to interact and listen to the voice of your customer in real time with real people is what is meaningful.

Get it?

Get  it.

Call me.   405-388-8037

Read more …..  http://www.bigdoginnovations.com

Just make the connection and start the conversation.

You are not who you are. It just looks that way.

The first step to change is a holy dissastisfaction with the present state.

You are not what you have done or what you are doing.  You are what you’ve become and where you are going.

Like that?  Makes sense to me.  Where are you going?  What have you become?

Do you like the answer to both of those questions?   So many times we settle for status quo because of what we have experienced and then work to keep adding to blanked existences and shop patterns and sales attempts that are working to a degree, but never seem to break through to the level of performance we would like.   That is one heck of a long sentence.  Mull on it for a minute.

We settle for status quo.

We get comfortable with prior experience.

We labor at the common and comfortable.

Eventually it is dull and boring and feels like a blank.

Our shops become patterned for problems.

We like the problems with which we are familiar.  We know how to fix them.

Our sales are structured and predictable.

The circle remains unbroken.

Deep inside, we yearn for a new level of productivity.  We want to grow.

We want to become more than we have become.

We want to go where we have never gone.

Familiar?

Remember T. S. Seisel?  Of course you do.  He is American and world history.  As a young man his political cartoons graced many key magazines.  His 15 years of ad work for Standard Oil helped build the company.  Working with Frank Capra, he produced animated training films for soldiers of WWII.  Still don’t remember him?  That was the majority of his life.

Oh, the middle most S?  Seuss.  Dr. Seuss.

The first book was rejected 27 times.  At the time he was a famous cartoonist.  Rejected.  What had become of him?

Then the Cat in the Hat project just seemed to expose a different man than any had ever met.  Over the years, he had become and was becoming someone much different.  Where he was going was an unknown until that book well into his career. 

Every one of us has that potential in every part of what we do.  So many organizations settle for mediocrity.  The incredible potential bottled in their staff just sits and stews all the way to retirement.  It gets so bad, companies begin giving away the mature workers because the organization has doomed them to zombism through saying, “No”, to creative becoming idea after powerful results changing idea.  The source of great ingenuity and innovation that resides in the years of wisdom and experience is put aside for youthful energy who have yet to become much of anything.  They will.  Given time, we all do.  Most likely they will become zombies like their predecessors.

Seisel broke mode.  It was a persistent and purposeful pursuit inside of him that broke mold.  He just refused to quit growing and becoming.

You have systems of work, opportunities for new product, and development of people ahead of you.  What can you become?  Where can you go?

Let’s find out together.

images:

http://clatl.com/imager/visual-art-dr-seuss-goes-to-war/b/original/1433174/eb2b/seedo2-1_44.jpg

http://www.virginmedia.com/images/Dr.Seuss_431x276.jpg