Decades of working in corporate politics can leave you scarred and scattered. There is no need for that. In a series for American Printer, I’m reviewing tips for a specific service provision to large corporations. Enjoy and apply to your endeavors. This particular service is multi-channel marketing as an ongoing service. Many print service providers are finding survival means adapting and becoming new. Whether you are internal to an organization or serving the larger engine of an organization, the rules are similar.
Take a read and ask a question. This is only one of a series of articles addressing this service. Others cover staffing, workflow, conceptualization, and will move on to business model for effectiveness.
http://americanprinter.com/columnists/phil-larson/multi-channel-marketing-012315-ampr-phil-larson
SOLUM SERVICES 