Tag Archives: print

Opportunities to Profit with In-Plants – MyPrintResource.com

Opportunities to Profit with In-Plants – MyPrintResource.com.   REBLOGGED from listed site.

Opportunities To Profit With In-Plants

BY JEFFREY STEELE (/CONTACT/10107135/JEFFREY-STEELE)

CREATED: OCTOBER 7, 2012

Not all is doom and gloom in the world of in-plants.

These are not the best of times for in-plant operations. Many have been shuttered, and those that remain are being scrutinized ever more closely by the

companies and organizations for which they provide printing services. But not all is doom and gloom in the world of in-plants, says Elisha Kasinskas, Marketing

Director for Rochester Software Associates (Booth 237) in Rochester, NY.

“Despite what we hear, every in-plant is not closing,” says Kasinskas, whose company markets workflow software. “But to really thrive, they need to be strategic

components of the organization. That involves being a part of the fabric of the organization, serving on committees, participating in the organization or company

community, and actively seeking business for that organization.”

Phil Larson, President of the consultancy Shepherd OK in Oklahoma City, calls this “an incredibly exciting time” for in-plants that are amenable to evolving.

“You almost have to learn a new business,” he says. “You have to be able to relate to the executives and to the marketers. You have to adapt.”

Opportunities to Profit with In-Plants – MyPrintResource.com   <<<<<<Read the rest….

Finding Solutions For Print That Morph With Your Need

There is a powerful move in print provision to online and sourced.  It is affecting both In-Plant providers and commercial.  You need to be a part of that move to morph.

How does it look?  You get all your static materials locked down and secure accessible to just who needs them as they need them in quantities they need them in real time.

Can I get dynamically produced items?  Sure.  Online catalogs should have dynamic content options to allow visual uploads and content block options preapproved by marketing and sales and legal.  You can do it.

Will it integrate with multi-channel marketing online?  It can.

How does it work?  A great provider works with you to inventory need and match a solution specific to reduce your costs.

Is it available now? Absolutely.  There are quality In Plants that have made the move.  If you have an In Plant company or organizational source, go talk to them.  They might already be doing this for other departments.  Absolutely.  If you don’t have an In Plant or maybe your organization is not large enough or has not made the shift, there are good commercial providers.  You can get what you need at much reduced costs to your present solution if your need model is right.

What do I do?  Call me at 405-388-8037.. Or email me at phil@shepherdok.com  We have many contacts with good providers and can help you navigate your options effectively.